- Privacy concerns such as the ( wiki leaks or leaked images of celeb)
- Identity fraud
- Child pornography
- Exposure to adult content
- Suicide,isolation,missing teens
- Exposure to criminal offences (terror attack) ect
Monday, 21 February 2011
Case Study...#8
Case Study...#7
There are many concerns about social networking sites as a result of new and digital media, such concerns may be, that the traditional ways of communication is dying out, the dumbing down of teenagers to today's society,technology isolating people and over use of Internet can be harmful to the peoples health. Examples of the panic over social networking are listed below:
Innovation: How social networking might change the world
http://www.newscientist.com/article/dn16681-innovation-how-social-networking-might-change-the-world.html
Facebook changes privacy policy
http://news.bbc.co.uk/1/hi/8225338.stm
Teenagers' learning 'dumbed down'
http://news.bbc.co.uk/1/hi/7692843.stm
Dangers of Social Networking Sites
http://www.optimum7.com/internet-marketing/social-media/dangers-of-social-networking-sites.html
Social Networking Concerns
http://www.suite101.com/content/be-careful-what-you-post-online-a22305
The future of social networks: Social networks will be like air
http://forrester.typepad.com/groundswell/2008/03/the-future-of-s.html

Case Study...#6
Pluralistic Model is evidenced through the use of social networking site, as more audiences of a certain age group or ethnic background seem to be joining Facebook and Twitter, for example now celebrity use this as a form of promotion and fame, celeb’s such as the Justine Bieber, Katie Price. Many more new artists or singer use social networking sites such as Myspace to promote themselves, as it helps with self-discovery and then move onto Facebook as it has a much wider audience, they can also get with the showbiz and be-friends themselves with celebrity’s and pop stars on Twitter.

The audience response to this change as created more revaluation in the media industry as more and more famous people or even ordinary people use social networking as a methods of self-fame and there are more customer choice and freedom of speech, whereas before networking sites where just simply used for socialising and keeping in contact with friends.
Pluralism means a condition in which numerous distinct ethnic, religious, or cultural groups are present and tolerated within a society and this is shown on social networking sites, for example users join groups whether it’s a religious, celeb, famous, geek, funny, sad group, this can divide people in to little social community where within the social site different people joins group of area of interests and this is tolerated and accepted, as it allow people to share interest, exchange ideas and information about something or someone online.
Wednesday, 9 February 2011
Case Study...#5
The primary audiences of facebook used to be university student, with 85% being collage students as the founder of Facebook made it to use for university uses without acknowledging that it will soon be used world wide and now it has changed massively, as more and more audiences are able to accuse and join social networking sites at the ages of 13+.
In the past the age range used to start roughly from 18-24 but now the age range has expanded and social networking g site users are increasing daily as more and more people are interacting and socializing through Facebook and Twitter rather than face to face which used to by the traditional way, now audiences can range from 13-50. The different types of applications appeal to different needs of the audiences. On average 6 hours or more is spend on Facebook per day compared to Japan who spend 2 hours and 50 mins. Twitter users also spend 4-5 hours per day, however the amount of time spend on social networking sites depends on the individuals needs and uses.
- Facebook:
Current users: 12-50
Originally users: 18-24
-The age restriction has become 13+ with parental permission.
-Twitter:
Current users: Mostly celebrities and fans
Originally users: Ordinary people
-People now use twitter to follow celebrities and see what is new with them rather than keep up with friends.
-Myspace:
Current Users: Mostly Music fans, new artists to promote themselves.
Original users: teenagers, interaction with friends
-Myspcae was the first social networking site, but now its more entertainment based, allowing people to download, share files and exchange music.
http://techcrunch.com/2010/12/05/social-networking-future/
http://www.smudailymustang.com/?p=15464
http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/
Tuesday, 8 February 2011
Case Study...#4
There is a high increase of social networking user; there is a rise of 58.5% in the last year. The highest audience users are between the ages of 18-24. However the age range has expanded and children who are 12 can have Facebook. Social networking sites have become extremely popular amongst young audience. However Facebook and Twitter do have older audiences, celebrities are also hooked onto to the social networking culture.
This is because there are more applications made available, such as games, video links ect,. UK audience spends roughly about 6 hours on Facebook per day compared to Japan who spend only 2 hours and 50 minutes. However Myspace did not become as successful as Facebook and Twitter, as the new revaluation new and digital media aloowed Facebook, to get their audience hooked to its new technological advances which the social networking site had to offer with many new and creative applications which applied to the Target audience more than Myspace, who was owned by Fox Interactive Media which is owned by News Corporation, but according to comScore, MySpace was overtaken internationally by its main competitor, Facebook, in April 2008, based on monthly unique visitors, as a result it failed to rise to fame, even though Myspace was the very first social networking site to allow people to communicate and interact alongside Bebo.
However now Myspace has changed to music site allowing people to downloads and share files, it is more of an entertainment site rather than social networking site. The new and digital media has had a great impact on the way user use social networking site as the technological advances have allowed audience to make the most of the applications. Twitter and Facebook gained a worldwide audience and are now available in many different languages and this has had a major affect in the audience size compared to a few years ago:
http://everyjoe.com/technology/facebook-losing-18-25-audience/
http://techcrunch.com/2008/08/10/why-twitter-hasnt-failed-the-power-of-audience/
Case Study...#3
Social networking site are constantly updating and upgrading their sites to keep up with the constant changes that take place due to development of technology and the rise in demand of change. This is aimed to make the sites easier for the users. The latest development are that Facebook, Twitter, myspcace and instant messaging can be accessed through the use of smart phone.
“30.8 percent of smart phone users accessed social networking sites via their mobile browser in January 2010”

Case Study...#2
Everything is online!!!!
Audiences have more c

"Technology has made information accessible to everyone irrespective of his location" By:Ernest Owusu-Dapaa
"Consumers are no longer passive but, they are active producers"
Social Media Revolution 2010:
http://www.youtube.com/watch?v=NB_P-_NUdLw&NR=1
In today’s generation and mediated culture, people have adapted the idea of becoming much more dependent on social networking sites and relying on the Internet for activities such as socializing, arranging meetings, business promotions ect which would have been done in person years ago, however everyone seems to be so busy with their lives these days, they don’t have the time to socialize face to face anymore and therefore find it easier to interact and contact others via networking sites such as Facebook and Twitter, the dependency on the Internet had made is more accessible to use as it suits each individual’s life style. According to Sherry Turkle we are: “ Under the illusion of allowing us to communicate better, it is actually isolating us from real human interactions in a cyber- reality is a poor imitation of the real world”
Whilst Evgeny Morozov seems to think the more people use social networking get lazier and less reliable people will get. “Social media has bred a generation of "slacktivists". It has made people lazy and enshrined the illusion that clicking a mouse is a form of activism equal to real world donations of money and time". This emphasises on the negative impact social networking has on society and the young generation of today. This is suggested by ‘The online Sub- Life’ (Guardian) “ MySpace has been sucked into its own black hole recently, cutting 500 employees and admitting that they’re no longer battling binary codes with Facebook”.
This can also suggest that people are forgetting to communicate in the traditional way as websites and the reach engine can be accessed anywhere anytime suitable to the person and their needs, for example the Internet can be accessed on new smart phones, laptops, computers etc. As Marshall McLuhan said: "The future of the book is the blur", implying that because as technological advance people are less readying more newspapers and book like the old fashioned way. This has also had a big impact on how people communicate, “Traditional courtship has been negatively impacted via online dating by removing the element of conversation”. This clearly suggests that even though new and digital media has had a changing effect on how people use the Internet and social networking but it has its negative aspects on society as well.