MEDIA: 100

1. What is the Guardian 100 and who the panellists are?

Media 100 is a list of the top 100 people working in the Media Industry; stating the top 100 powerful people currently in today’s media industry as this includes:

• Television
• Radio
• Digital media
• Press & publishing
• Media business
• Advertising Marketing & PR.

As they are focusing on the political, ecumenical and social issue alongside cultural influence the media has on our society.

2. How many women are in the top 100?

With in the Media 100 there are ONLY 16 Female members (16%), as the rest of the list are dominated by the men.

3. What companies do these women work for and in what roles?

The roles of the women are shown below:

Advertising
Cheif executive
Chairman, Director
Controller- publishing-Controller of film and drama
Editor- publishing
Head of E4, commissioning editor responsible for Big Brother
Corporate marketing director and head of marketing

4. What percentage of the 100 is women?

There are ONLY 16% of women out of the 100.

5. How would you assess the balance of power in this list and why do you think it is this way?

This clearly suggest that man are the dominant ones within the media top 100, however there no clear indication on why women are not recognised within the media industry or have more dominant roles, equal to the man, as the list shows ONLY 16 out of 100 members are female and this implies that women are still subordinated in the society, by dominant males as this give them limited recognitions in the media industry and in our society for their political, economical and cultural input. This can also suggest that women are misrepresented accoutring to the hegemony theory. We as the audience can also blame the society, as we still stereotypically expect the female role to be less challenging and to be considered second class to men.