How do online media and convergence impact on the ways audiences and producers use and create media?
Lecturer By:Dr Julian McDougall
Dr Julian McDougall talked about “How do online media and convergence impact on the ways audiences and producers use and create media?”
He questioned facts such as who has the ‘POWER’ of the media, he started speaking about how there are links between online media, reality TV and democracy, as Web 2.0 has offered the audience more democracy and this has allowed people to express their view, opinions and thought as interactivity allowed more public freedom of speech. ‘ONLY' democracy gives us the right and power.
Simon Cowell is a great example of a man with power as he is arguably the most powerful man in the media even more then a politicians as he create a mass media interests more than any other person, which attracts the audience and they are able to express how they feel and what they think about him and this great shows such as X-factor and Britain’s got talent through the use of interactivity and the media. He also said convergence is a fact of today’s society as web 0.2 allows us to share information, creation and mediation of what we make such as YouTube, face book ect.
Whereas Web 1.0 only allowed people to public content which couldn't’t be altered and changed in any way and people won’t able to comment and leave feedback or their opinion on the matter, but web 0.2 has changed the world of the media and the power of interactivity between people. ‘transmedia’ we are in power of making the ‘MEDIA’.
Relevant Authors:
Don Gillmar
David Gauntlett
Sonia Livingstone
David Buckingham
Annette Hill (Reality TV)
Micheal Wesch
Henry Jenkins
Graeme Turner
Relevant sites:
http://www.youtube.com/watch?v=ZWNXg7Vt-ig&feature=player_embedded
www.mediamagazine.org.uk
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