Claudia Schiffer: Car advert
The advert above signifies the fact that this is a self-conscicously ‘Sexist advert’, ” feminist critiques of it are deliberately evoked". "Feminism in the ad is “taken into account,” however is it only shown to be no longer necessary, this is because there is no exploitation here, as her performance of the striptease shows no sexual/female exploitation and there is nothing remotely naıive about it as she seems to be doing it out of choice, and enjoyment not for entertainment of others.
"the shadow of disapproval is introduced (the striptease as site of female exploitation),only instantly to be dismissed as belonging to the past, to a time when feminists used to object to such imagery. To make such an objection nowadays would run the risk of ridicule".
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