Monday 18 October 2010

Post-Feminism & Popular Culture: Bridget Jones's Diary


The representation of the protagonist is negative in this film, as she is shown to clumsy,careless,loveless and need a man in her life. she is represented as weak,less dominant character who seeks help from her family,friends and the most important thing in her life, her diary in order to find her Mr.Right. the portrayal of Bridget Jones can come across as misleading and negative because women can be successful,independent and dominant without a men.

"..she has benefited from those institutions (education) which have loosened the ties of tradition and community for women, making it possible for them to be disembedded and re-located to the city to earn an independent living without shame or danger".

"post-feminism positively draws on and invokes feminism as that which can be taken into account, to suggest that equality is achieved, in order to install a whole repertoire of new meanings which emphasise that it is no longer needed, it is a spent force."


"This is a movement detectable across popular culture, a site where “power … is remade at various junctures within everyday life"

".. gentle denunciations of feminism (as in the film Bridget Jones’s Diary) co-exists however with the shrill championing of young women as a “metaphor for social change” on the pages of the right wing press in the UK ( the Daily Mail)

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