Post-Feminism & Popular Culture: Lad Mags

Every month, magazines such as FHM, and now Zoo and Nuts, serve up page after page of breasts, bottoms and sexual titillation in order to appeal to the male audience.

Link to the article:
http://www.dailymail.co.uk/femail/article-481677/Women-blame-lads-mags-sexual-exploitation--just-guilty.html

The article above question's whether women are to blame as much as men or 'lad's mags' for sexual exploitation and discusses the role's and representation of women in society today and if men and women are both to blame in the way women are represented though media, as the article shows how women are subordinated,degraded and sexually objectified in lad's mags. This article question to what extent this is true and are lads mags to blame for the women's sexual exploitation.

"...young women endorse (or else refuse to condemn) the ironic normalisation of pornography, where they indicate their approval of and desire to be pin up girls for the centrefolds of the soft porn “lad mags".

"...we are witness to a hyper-culture of commercial sexuality, one aspect of which is the repudiation of a feminism invoked only to be summarily dismissed (see also Rosalind Gill 2003)".

"As a mark of a post-feminist identity young women journalists refuse to condemn the enormous growth of lap dancing clubs despite the opportunities available for them to do so across the media".

Lad's mags often give out a misleading and a negative representation of women,as they are sexually objectified and misunderstood by the audiences, which often related back to the type of soft materials the audience are exposed to such as pornography,DVDs,magazines,television programmes.However according to 'lads mags' its not unusual to pass young women in the street wearing T-shirts bearing phrases such as 'Porn Queen' or 'Pay to touch'' across the breasts, as this refers back to the hyper-culture of commercial sexuality society we are living in where all this has become normal and its not unusual to see or talk about. Going back to the main purpose of the article above;do women are the right to blame 'lads mags' for sexual exploitation or are they themselves just as guilty as men are for the contribution of soft pron in today's society.

Porn Star .... Really?, That's Not 'Cool'