Case Study...#11

11. Are there any cross cultural factors and / or effects if globalisation involved in the impact of new technology on your case study.

'The production of too many useful things results in too many useless people.'-meaning to much exposures to new and digital media can be damaging.

'The rich will do anything for the poor but get off their backs.', -suggesting that people will do anything for fame, even if it means gaining fame on social networking sites to raise their profile.

'as technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself' -(1957),-this implies that even though the technological advances of today are making life easier, sooner or later people will become lazy as it comes to that point of saying to others 'do it yourself'

'consumerism generates hunger for material status, symbols, new material needs.'

'the future of the book is the blurb', this shows that because of new and digital media, other platforms such as newpapers,books and magazine are less likely to be used, as today's audiences demand things to be done fast, just like online with a click away.

'Nothing is fixed , riggid or definitive and nothing ever will be'-Gramsci (selections from cultural writing,1985).

Karl Marx (1875 critique of the gotha programme)
In a higher phase of communist society... only then can the narrow horizon of bourgeois right be fully left behind and society inscribe on its banners: from each according to his ability, to each according to his needs.

Marshall McLuhan (understanding media the extensions of a man) -'the medium is the message'
The medium is the message: an inventory of effects -'The medium, or process, of out time electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically, every thought, every reaction.'