Case Study...#6

6.How have the audience responded to the changes? is there more customer choice is there evidence of a more pluralistic model? what evidence do you have to support this?

Pluralistic Model is evidenced through the use of social networking site, as more audiences of a certain age group or ethnic background seem to be joining Facebook and Twitter, for example now celebrity use this as a form of promotion and fame, celeb’s such as the Justine Bieber, Katie Price. Many more new artists or singer use social networking sites such as Myspace to promote themselves, as it helps with self-discovery and then move onto Facebook as it has a much wider audience, they can also get with the showbiz and be-friends themselves with celebrity’s and pop stars on Twitter.

The audience response to this change as created more revaluation in the media industry as more and more famous people or even ordinary people use social networking as a methods of self-fame and there are more customer choice and freedom of speech, whereas before networking sites where just simply used for socialising and keeping in contact with friends.

Pluralism means a condition in which numerous distinct ethnic, religious, or cultural groups are present and tolerated within a society and this is shown on social networking sites, for example users join groups whether it’s a religious, celeb, famous, geek, funny, sad group, this can divide people in to little social community where within the social site different people joins group of area of interests and this is tolerated and accepted, as it allow people to share interest, exchange ideas and information about something or someone online.